The agreement your are making in order to use Beetroute Software.
Please read these Terms carefully. By using Beetroute or signing up for an account, you’re
agreeing to these Terms, which will result in a legal agreement between you and Beetroute
(“Agreement”). We’ll start with the basics, including a few definitions that should help you
understand these Terms. Beetroute (“Beetroute,” “we,” or “us”) is an online marketing
platform (the “App”) that allows you to create and manage your website, manage your
contacts, and to create, send, and manage certain marketing campaigns, including, without
limitation, emails, advertisements, Websites, and mailings (each a “Campaign,” and
collectively, “Campaigns”), among other things. The App is offered through our websites,
including https://www.beetroute.co.za and https://www.beetroute.net, and any other
website or mobile application owned, operated or controlled by us (we’ll collectively refer
to these as the “Beetroute Site,” and together with the App, the “Service”). Beetroute is a
South African limited liability company whose legal name is Beetroute Software Pty (Ltd).
Beetroute has employees, independent contractors, and representatives (“our Team”). As a
customer of the Service or a representative of an entity that’s a customer of the Service,
you’re a “Member” according to this Agreement (or “you”).
These Terms of Service (“Terms,” including our
Acceptable Use Policy) define the
terms and conditions under which you’re allowed to use the Service in accordance with the
and Cookie Statement, describe how we’ll treat your account and the data we collect and
process about you, your end users, and your
contacts while you’re a Member. If you don’t agree to these Terms, you must immediately
discontinue your use of the Service.
Some features of the Service are offered as add-ons to your Beetroute account (“Add-ons”).
Unless expressly stated otherwise, these Terms apply to the use of Add-ons. Some Add-ons are
intended for particular use cases and may also have additional terms or restrictions
Members agree to the applicable Additional Terms at the time they choose
to add the corresponding Add-on. Also note that a Member’s account may have access to unique
features of the Service based on their historic usage or status.
Beetroute uses Google Maps provide certain features of the Service, and, as a
result, we are contractually obligated to make our Members aware of certain terms related to
the use of such features. Therefore, you acknowledge and agree that by signing up for an
account and using the Service, you are also bound by the Google Maps/Google Earth Additional
In order to use the Service, you must:
- be at least eighteen (18) years old and able to enter into contracts;
- complete the account registration process;
- agree to these Terms;
- provide true, complete, and up-to-date contact and billing information;
- not be based in Cuba, Iran, North Korea, Syria, or any other territory that is
to a U.S. government embargo, or that has been designated by the U.S. government
“terrorist-supporting” country; and
- not be listed on any U.S. government list of prohibited or restricted persons.
By using the Service, you represent and warrant that you meet all the requirements
listed above, and that you won’t use the Service in a way that violates any laws or
regulations. Note that by representing and warranting, you are making a legally
Beetroute may refuse service, close accounts of any Members, and change eligibility
requirements at any time.
When you sign up for an account and agree to these Terms, the Agreement between you
Beetroute is formed, and the term of the Agreement (the “Term”) will begin. The Term
will continue for as long as you have a Beetroute account or until you or we
the Agreement in accordance with these Terms, whichever happens first. If you sign
for an account on behalf of a company or other entity, you represent and warrant
you have the authority to accept these Terms and enter into the Agreement on its
Closing Your Account
You or Beetroute may terminate the Agreement at any time and for any reason by
terminating your Beetroute account or giving notice to the other party. We may
the Service to you at any time, with or without cause. If we terminate your account
without cause, and your account is a paid account, we’ll refund a prorated portion
your monthly prepayment for a Monthly Plan or reimburse you for unused Pay as You Go
Credits. We won’t refund or reimburse you in any other situation, including if your
account is suspended or terminated for cause, such as for a breach or violation of
Agreement. If your account is inactive for 6 or more months, we may terminate your
account and you won’t be entitled to a refund for a prepaid month or reimbursement
unused Pay as You Go Credits. Once your account is terminated, you acknowledge and
that we may permanently delete your account and all the data associated with it,
including but not limited to your Campaigns, Products and Website.
We may change any of the Terms by posting revised Terms on our Beetroute Site. Unless
you terminate your account, the new Terms will be effective immediately upon posting
apply to any continued or new use of the Service. We may change the Service,
any features of the Service at any time, and we may discontinue the Service,
any features of the Service at any time.
Account and Password
You’re responsible for keeping your account name and password confidential. You’re
responsible for any account that you have access to and any activity occurring in
an account (other than activity that Beetroute is directly responsible for that
performed in accordance with your instructions), whether or not you authorized that
activity. You’ll immediately notify us of any unauthorized access or use of your
accounts. We’re not responsible for any losses due to stolen or hacked passwords. We
don’t have access to your current password, and for security reasons, we may only
provide you with instructions on how to reset your password. We have the right to
any of your contact information in your account for billing purposes. In addition,
represent and warrant that all information you provide to us when you establish an
account, and when you access and use the Service, is and will remain complete and
accurate. We may contact you, or any seat, authorized user, or login added to your
account, based on the information provided in your account.
We don’t know the inner workings of your organization or the nature of your personal
relationships. You won’t request access to or information about an account that’s
not yours, and you’ll resolve any account-related disputes directly with the other
decide who owns an account based on a number of factors, including the content in
account, and the contact and profile information listed for that account. In cases
differing contact and profile information is present or we are unable to reasonably
determine ownership, we’ll require you to resolve the matter through proper channels
outside of Beetroute.
When a dispute is identified, we may suspend any account associated with the dispute,
including disabling login and capabilities, to protect the security and privacy of
data held within the account until the dispute is properly resolved.
Paid Monthly Plans
When you sign up for a paid monthly plan, you are required to self-select your
Essentials, Standard, Premium) (your “Monthly Plan”) from those posted on
our Beetroute Site based. Each Monthly Plan
offers different pricing and feature options. Once you select your Monthly Plan,
Beetroute will never automatically upgrade or downgrade your Monthly Plan. So, give
yourself room to grow if you’ll need it! If you exceed your Monthly Plan usage
limits (either by exceeding your product or monthly email limits, or both), you
will incur additional charges for the prior billing cycle based on your current
Monthly Plan, which will be detailed on your bill and in your account. Before paying
for your Monthly Plan for the first time, you will have an opportunity to preview
the additional charges which would apply to your Monthly Plan should you incur them
by exceeding your self-selected usage limits. If you decide to proceed, and you
incur additional charges, you agree to pay them on or before the next Pay Date, as
described below. You will always have the option to upgrade to a higher tier at any
time. If you upgrade during a billing cycle, you may elect to upgrade your package,
your limits, or both. If you elect to upgrade both, the upgrade amount for
the package upgrade is calculated first, and the upgrade amount for the limit
is calculated second. In any event, your monthly charge for that
billing cycle will be calculated based on the number of days in that billing cycle
during which you were at each of the lower tier and the higher tier (including any
applicable additional charges for the higher tier). You will also have the option to
downgrade to a lower tier at any time, but if you elect to downgrade during a
billing cycle, your downgrade will not be effective until the end of that billing
cycle, and you will still be charged for that entire billing cycle at the higher
tier (including any applicable additional charges for the higher tier).
When you sign up for a Monthly Plan, you agree to monthly recurring billing, starting
on the date you sign up. Billing occurs on the first day of each month. If
any part of a month is included in the Term, then payment is prorated.
If you exceed your self-selected usage limits for your Monthly Plan, then
you’ll have to pay additional charges (as described above) for the prior billing
cycle on or before the next Pay Date, even if the Term ends or you downgrade to a
Free Plan before that payment is otherwise due. Billing for Monthly Plans may be
paused, and you may choose to close your account permanently at any time.
Debit and Credit Cards
As long as you’re a Member with a Monthly Plan or otherwise have an outstanding
balance with us, you’ll provide us with valid debit or credit card (“card”)
information and authorize us to deduct your charges against that card. You’ll
replace the information for any card that expires with information for a valid one.
If your card is automatically replaced with a new card by a payment processor, you
acknowledge and agree that we’re authorized to deduct any charges on your account
against the new card. Anyone using a card represents and warrants that they are
authorized to use that card, and that any and all charges may be billed to that card
and won’t be rejected. If we’re unable to process your card order, we’ll try to
contact you by email and may suspend your account until your payment can be
We’ll give you a refund for a prepaid month or reimburse you for unused Pay as You Go
Credits if we stop providing the Service and terminate your account without cause.
You won’t be entitled to a refund or credit from us under any other circumstances.
We may, at our sole discretion, offer a refund, discount or credit.
Charges for Add-Ons
If you use an Add-on that has a charge, then you’ll be billed that additional amount
with each billing cycle for as long as the Add-on is active. Your billing cycle for
an Add-on may differ from your billing cycle for your Monthly Plan or other features
of the Service, and certain Add-ons may require upfront payment for their entire
We may change our fees, including our charges for Monthly Plans and Pay as You Go
Credits, at any time by posting a new pricing structure to our Beetroute Site or in
your account and/or sending you a notification by email.
Feedback and Proprietary Rights
We own all proprietary rights in the Service, including, but not limited to, patents,
trademarks, service marks, trade secrets, copyrights, and other intellectual
property rights. You will respect our proprietary rights in the Service, and you may
only use our brand assets according to our Brand Guidelines.
You shall retain all right, title, and interest in and to the material, content,
data, and information (including your personal information and the personal
information of others) you submit to Beetroute in the course of using the Service or
which Beetroute otherwise retrieves or accesses at your direction or with your
permission (collectively, your “Content”). Subject to these Terms, you grant us
permission to use or disclose your Content (including any personal information
therein) only as necessary to provide the Service to you and/or as otherwise
permitted by these Terms. You represent and warrant that:
- you own or have otherwise obtained all necessary rights, releases, and
permissions to submit all
your Content to the Service and to grant the rights granted to us in these Terms
- your Content and its submission and use as you authorize in these Terms will
- any applicable law
- any third-party intellectual property privacy, publicity, or other
- any of your or third-party policies or
terms governing your Content.
You may provide or we may ask you to provide suggestions, comments, input or other
feedback (“Feedback”) regarding the Service. If you provide us with any Feedback,
then you grant us a royalty-free, non-exclusive, worldwide, sublicensable, and
transferable license to use, reproduce, publicly display, distribute, modify, and
publicly perform the Feedback as we see fit. Any Feedback you choose to provide is
given entirely voluntarily. You understand that you will not receive any
compensation for your Feedback, and that we may use any Feedback you provide to
improve the Service or to develop new features and services.
Your privacy is important to us. Please read our Privacy
for information regarding how we collect, use, and disclose your personal
information and the privacy rights available to you when you use and interact with
For the purposes of European privacy laws, for much of the personal information we
collect and process through the Service, we act as a processor; however, there are
information, including Content and other data from Member accounts, as a controller
for important business purposes (e.g., for billing, administrative, security, and
product improvement purposes).
Right to Review Content
We may view, copy, and internally distribute Content from your account
to create algorithms and programs (“Tools”) that help us spot problem accounts and
improve the Service. We use these Tools to find Members who violate these Terms or
laws and to study data internally to make the Service smarter and create better
experiences for Members and their contacts. We may aggregate and anonymize data,
including from the Content of your Campaigns, Website and Products, to create
Aggregated anonymized statistical information may be shared externally for research,
marketing, or other lawful purposes
Rules and Abuse
Beetroute doesn’t allow accounts that promote or incite harm toward others or that
promote discriminatory, hateful, or harassing Content. To this end, we may suspend
or terminate your account if you send a Campaign or otherwise distribute any Content
that we determine, in our sole discretion, contains either of the following:
- A Threat of Physical Harm. This means any statement, photograph, advertisement,
or other Content that in our sole judgment could be reasonably perceived to
threaten, advocate, or incite physical harm to or violence against others.
- Hateful Content. This means any statement, image, photograph, advertisement, or
other Content that in our sole judgment could be reasonably perceived to harm,
threaten, promote the harassment of, promote the intimidation of, promote the
abuse of, or promote discrimination against others based solely on race,
ethnicity, national origin, sexual orientation, gender, gender identity,
religious affiliation, age, disability, disease, or immigration status.
We also may suspend or terminate your account if we determine, in our sole
discretion, that you are either:
- an organization that has publicly stated or acknowledged that its goals,
objectives, positions, or founding tenets include statements or principles that
could be reasonably perceived to advocate, encourage, or sponsor Hateful Content
or A Threat of Physical Harm;
- a person that has publicly made a comment or statement, or otherwise publicly
made known a position, including by membership in an organization as discussed
above, that could be reasonably perceived as Hateful Content or A Threat of
Physical Harm; or
- a person or organization that has acted in such a way as could be reasonably
perceived to support, condone, encourage, or represent Hateful Content or A
Threat of Physical Harm.
- Beetroute also does not allow the distribution of Content that is, in our sole
discretion, materially false, inaccurate, or misleading in a way that could
deceive or confuse others about important events, topics, or circumstances.
If you violate any of these rules, then we may issue a warning to, suspend, or
terminate your account.
If you think anyone is violating any of these Terms, please notify us immediately. If you
received spam you think came from a Beetroute Member, please report it to our Abuse
Team. (Every email Campaign sent through the Service has an embedded campaign tracking
ID in the email header, making it easy to report suspected spam.) If you think anyone
has posted material that violates any protected marks or copyrights, then you can notify
us at the address provided in our Copyright and Trademark Policy.
You may only use our bandwidth for your Content and Campaigns. We provide image and
data hosting only for your use of the Service, so you may not host images on our
servers for anything else. We may throttle your sending or connection through our
API at our discretion.
Compliance with Laws
You represent and warrant that your use of the Service will comply with all
applicable laws and regulations. You’re responsible for determining whether the
Service is suitable for you to use in light of your obligations under any
regulations like POPIA, HIPAA, GLB, Data Protection Laws, South African export
control laws and regulations and economic sanctions
laws and regulations, or other applicable laws. If you’re subject to regulations
(like HIPAA) and you use the
Service, then we won’t be liable if the Service doesn’t meet those requirements. You
may not use the Service for any unlawful or discriminatory activities, including
acts prohibited by the Federal Trade Commission Act, Fair Credit Reporting Act,
Equal Credit Opportunity Act, Children's Online Privacy Protection Act, or any other
If you collect any personal information pertaining to a minor and store such
information within your Beetroute account, you represent and warrant that you have
obtained valid consent for such activities according to the applicable laws of the
jurisdiction in which the minor lives.
You agree, represent, and warrant to Beetroute that:
- You will clearly post, maintain, and abide by a publicly accessible privacy
notice on the digital properties from which the underlying data is collected
that (a) satisfies the requirements of applicable data protection laws, (b)
describes your use of the Service, and (c) includes a link to Beetroute’s
- You will get and maintain all necessary permissions and valid consents required
to lawfully transfer data to Beetroute and to enable such data to be lawfully
collected, processed, and shared by Beetroute for the purposes of providing the
Service or as otherwise directed by you.
- You will comply with all laws and regulations applicable to the Campaigns sent
through the Service, including those relating to (a) acquiring consents (where
required) to lawfully send Campaigns, (b) the Content of Campaigns, and (c) your
Campaign deployment practices.
- You will provide and obtain all notices and obtain all necessary consents
required by applicable data protection laws to enable Beetroute to deploy
cookies and similar tracking technologies (like web beacons or pixels) lawfully
on and collect data from the devices of contacts and end users in accordance
with and as described in the Cookie
In addition, if you are subject to EU Data Protection Law, you acknowledge and agree
that we have your prior written
authorization to respond, at our discretion, to any data subject access requests we
receive from your contacts made under EU Data Protection Law, or, alternatively, we
may direct any such contacts to you so that you can respond to the request
You agree to indemnify and hold us harmless from any losses, including all legal fees
and expenses, that result from your breach of this Section.
Limitation of Liability
To the maximum extent permitted by law, you acknowledge and agree that:
- you assume full responsibility for any loss that results from your use of the
Service, including any downloads from the Beetroute Site;
- we and our Team won’t be
liable for any indirect, punitive, special, or consequential damages under any
circumstances, even if they’re based on negligence or we’ve been advised of the
possibility of those damages; and
- in any calendar month, our total liability
to you arising under or in connection with the Agreement—whether in contract,
(including negligence), breach of statutory duty, or otherwise—will be no more
what you paid us for the Service the preceding month.
For the avoidance of doubt, in no instance will we or our Team be liable for any
losses or damages you suffer if you use the Service in violation of these Terms,
regardless of whether we terminate or suspend your account due to such violation.
To the maximum extent permitted by law, we provide the Service as-is. This means
that, except as expressly stated in these Terms, we don’t provide warranties,
conditions, or undertakings of any kind in relation to the Service, either express
or implied. This includes, but isn’t limited to, warranties of merchantability and
fitness for a particular purpose, which are, to the fullest extent permitted by law,
excluded from the Agreement. Since Members use the Service for a variety of reasons,
we can’t guarantee that it’ll meet your specific needs.
You agree to indemnify and hold us and our Team harmless from any losses, including
legal fees and expenses that directly or indirectly result from any claims you make
that aren’t allowed under these Terms due to a “Limitation of Liability” or other
provision. (Indemnity is an agreement to compensate someone for a loss.) You also
agree to indemnify and hold us harmless from any losses, including legal fees and
expenses, that directly or indirectly result from:
- your Content,
- your use of the Service,
- your violation of any laws or regulations,
- third-party claims that you or someone using your password did something that,
if true, would violate any of these Terms,
- any misrepresentations made by you, or
- a breach of any representations or warranties you’ve made to us.
Your violation of these Terms may cause irreparable harm to us and our Team.
Therefore, we have the right to seek injunctive relief or other equitable relief if
you violate these Terms (meaning we may request a court order to stop you).
If we have to provide information in response to a subpoena, court order, or other
legal, governmental, or regulatory inquiry related to your account, then we may
charge you for our costs. These fees may include attorney and employee time spent
retrieving the records, preparing documents, and participating in a deposition.
We and our Team aren’t responsible for the behavior of any third parties, agencies,
linked websites, or other Members, including third-party applications, products, or
services for use in connection with the Service (each, a “Third-Party Integration”).
Your use of any Third-Party Integration and rights with respect to such Third-Party
Integration are solely between you and the applicable third party. We are not
responsible for the privacy, security or integrity of any Third-Party Integration or
the practices and policies of any Third-Party Integration. We make no warranties of
any kind and assume no liability of any kind for your use of any Third-Party
Other Important Stuff
You may not assign any of your rights under this Agreement to anyone else. We may
assign our rights to any other individual or entity at our discretion.
Choice of Law
The Republic of South Africa’s laws, except for conflict of laws rules, will apply to
dispute related to the Agreement or the Service.
We won’t be held liable for any delays or failure in performance of any part of the
Service, from any cause beyond our control. This includes, but is not limited to,
acts of god, changes to law or regulations, embargoes, war, terrorist acts, riots,
fires, earthquakes, nuclear accidents, zombie apocalypse, floods, strikes, power
blackouts, volcanic action, unusually severe weather conditions, and acts of
hackers, or third-party internet service providers.
Even if this Agreement is terminated, the following sections will continue to apply:
Feedback and Proprietary Rights, Compliance with Laws, Limitation of Liability, No
Warranties, Indemnity, Choice of Law, Severability, and Entire Agreement.
If it turns out that a section of these Terms isn’t enforceable, then that section
will be removed or edited as little as required, and the rest of the Agreement will
still be valid.
The fact that we wrote these Terms won’t affect the way the Agreement is
If we don’t immediately take action on a violation of these Terms, we’re not giving
up any rights under the Terms, and we may still take action at some point.
No Changes in Terms at Request of Member
We can’t change these Terms for any one Member or group.
You’ll provide all documents and take any actions necessary to meet your obligations
under these Terms.
Notification of Security Incident
If we become aware of a security incident related to our systems or databases that
contain personal information of you or your contacts, we’ll notify you if required
by law. In that event, we’ll also provide you with information about that incident
so that you can evaluate the consequences to you and any legal or regulatory
requirements that may apply to you, unless we’re prevented from doing so by legal,
security or confidentiality obligations. Notifying you of a security incident or
cooperating with you to respond to one will not be deemed an acknowledgement or
assumption of any liability or fault of Beetroute for such incident.
From time to time, (i) we may invite you to try products or features related to our
Service that are not generally available to all of our Members or the public or (ii)
we may release products or features related to our Service that are identified in
the App as beta, preview, pilot, limited release, or by a similar designation
(collectively, “Beta Services”). Beta Services may be provided for evaluation or
testing purposes only, and, therefore, may contain bugs or errors, and may not be as
reliable as other features of the Service. We may discontinue Beta Services at any
time in our sole discretion, and we may decide not to make Beta Services generally
available. For the avoidance of doubt, Beta Services are a part of the Service, and,
therefore, are subject to the terms of this Agreement, including, without
limitation, "Limitation of Liability" and "No Warranties".
Any notice to you will be effective when we send it to the last email or physical
address you gave us or when posted on our Beetroute Site. Any notice to us will be
effective when delivered to us along with a copy to our legal counsel, or any
addresses as we may later post on the Beetroute Site.
These Terms and any Additional Terms you’ve agreed to by enabling any Add-ons make
up the entire agreement between us in relation to its subject matter and supersede
all prior agreements, representations, and understandings. Any Additional Terms will
be considered incorporated into the Agreement when you activate the corresponding
Where there’s a conflict between these Terms and the Additional Terms, the
Additional Terms will control to the extent of the conflict.
Congratulations! You’ve reached the end.
Thanks for taking the time to learn about Beetroute’s policies.
Feel free to contact us via email at email@example.com
Updated March 19, 2021